There are several successful methods to increase traffic to old WordPress blog posts. Here are a few:
1. Repurpose the content: One way to attract traffic to old blog posts is to repurpose the content into a different format. For example, you can create a video or a podcast episode based on the blog post. This way, you can reach a new audience who might prefer consuming content in different formats. For instance, if you have a blog post about “5 Ways to Create a Healthy Morning Routine,” you can create a YouTube video explaining the same content in detail.
2. Optimize for search engines: Another effective way to rank old WordPress blog posts is by optimizing the content for search engines. This includes optimizing the title, meta description, headings, and images of the blog post for relevant keywords. For instance, if you have a blog post about “Ways to Boost Your Productivity,” you can optimize the title as “10 Proven Ways to Boost Your Productivity”. You can also interlink your old posts to other related articles for better SEO performance.
3. Share on social media: Share your old blog posts on social media to drive traffic to your website. If your post is still relevant, it can attract new audience. Share it again on the different social media platforms, making sure that you use appropriate hashtags and mention influencers in your niche. For example, if you have a blog post titled “The Ultimate Guide to Digital Marketing,” sharing it on LinkedIn and Twitter can help you reach relevant audiences.
4. Guest post: Guest posting is another way to drive traffic to your old WordPress blog posts. Identify websites or blogs that allow guest posting, and write an article that points to your old blog post. For example, if you have a blog post about “How to Create Engaging Social Media Content,” you can write a guest post on a related blog titled “5 Ways Social Media Marketing Can Boost Your Sales.”
5. Update old content: Regularly updating old content shows search engines that your website is active and relevant. Updating old blog posts with new stats, images, infographics, or links can make a huge effect on their ranking. For example, if you have an old blog post about “5 Best Email Marketing Tools For Entrepreneurs In 2020,” you can update it with the latest 2022 email marketing tools and statistics.
I hope these examples and methods will help you drive traffic to your old WordPress blog posts.
