Marketing and promotion are the biggest handles of any industry that is playing around, whether online or offline. Whether you are hovering over YouTube or your television, the only constant on the screen is the advertisements. Repeated, monotonous and selling the old wine in a new bottle; perhaps these three are the only motto of every advertisement. Though these are the paid advertisements that the brands deal in, this post is directed towards the FREE ways to market and promote your business. Everyone loves freebies. So, why not give it a try before you actually invest your hard-earned money after the paid promotions.
Be regular and updated with your website content
While astounding content has been always the founding brick of a website, writing on a regular basis also plays a great role in establishing your online presence. Make out your own content strategy for your website. Go for trial and error tests as on what suits best for you. Above and beyond writing new content, make sure you also update the old ones. Updating old content with new keywords and images or videos (or info-graphics) increases its chance of doing better on search engines.
Create killer content
Make your content is more and more information-based. More information means more words and it’s a proven fact that the contents ranking in the top ten of any search engine have an average word volume of 2000. Investing time on single well-researched pillar content always wins over a bunch of similar short articles with small keywords.
When Internal linking matters
Most of the websites are devoid of traffic owing to poor session duration. Link each of your website content to another relevant one on your web to maintain the flow of your readers. Find out the content that is most popular among your readers and then links it internally to gain traffic on your underrated contents. A proper internal link structure improves the session duration of your website thus reducing the bounce rate.
Use more and more long-tail keywords
Suppose you chose a topic of ‘digital marketing’. This keyword is too generic to rank for. Instead, try ’10 best digital marketing tips’ or ‘Top digital marketing tips to skyrocket your businesses’ and similar. Targeting the long tail keywords fetches a less competitive search volume. Also, with the voice-to-text capabilities of the search engines, people tend to be more specific with their tongue. Using longer and niche-specific keywords will actually help your business to rank better in the search engines, both in voice and keyboard search.
Do your On-page SEO properly
Make sure that you follow the basic page optimization norms on your blog. Go for a shorter URL, appropriate alt-image description and catchy headlines. A meta description is another important On-page SEO mentions. Inscribe a concise and to the point Meta description so that the readers easily understand the subject matter of your blog or business.
Be more social
Ask any business owners, ‘what do you want for the day?’ And no doubt they will utter ‘more conversions.’ Perhaps the most popular free marketing tool in the world is social media. Mark your social presence by allowing ‘share’ buttons on your pages. Besides, keep sharing your business thoughts regularly on Facebook, Instagram and Twitter. This will gradually convert your social media audiences into website visitors and customers.
Target for some valuable backlinks and guest posts
This step can be both free and paid. Often doing a guest post on a higher authority website may result in automatic backlinking of your business while in some other cases it may involve hard cash. But backlinks on other established trade portals as similar to yours always creates trust among the consumers. Besides, backlinks will drive traffic to your website while improving your overall online ranking. Similarly, you can allow guest blogging opportunities on your site as well. The guest blogger will surely share their contribution on their social handles which will, in turn, drive traffic to yours.
Create infographics and videos
People tend to watch videos more than reading paragraphs. This is one of the sole reasons why TikTok has gained such huge popularity. Try to include some videos on your website; maybe just a 2-minute one. Colourful infographics like tree structures, in-flow diagrams and Venn diagrams also enhance the readability of your content thus making it more engaging.
Start doing email marketing
One doesn’t go to bed unhearing to their inboxes. Regular shout outs and newsletters are a great way to stay in touch with your valuable customers. Send your latest offers, product tags or even new launches that are coming up. But make sure you are not bombarding your customer’s inboxes with your promotional emails. This may also have a negative impact on your consumer count.
